Amazon, Ebooks, and Advertising

Publishing Insights

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There has been a lot of mixed reactions toward Amazon putting advertisements on Kindle, especially when it was first launched in 2011. Today I wish to bring this issue back into the spotlight and invite you to re-examine it together.

In the article Why Advertising Could Become Amazon’s Knockout PunchJoe Wikert attributes Kindle’s popularity partially to Amazon’s Special Offer, as it “lowered the price of the device” and presumably would not interfere your reading experience (which the advertisers find very reasonable and worthy of their money, of course).  Wikert then predicts that Amazon’s next step might be making money on in-book ads. He explains his theory by explaining Amazon’s wholesale model of publishing, and even goes on predicting that Amazon “would love to see ebook pricing approach zero” — which can be realised with in-book advertising strategy. All of this will eventually help Amazon “eliminate competitors” and obtain to…

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Courtney M. Wendleton

I'm an author with an associate's in psychology. Interested in a lot of different things, and love controversy. The more controversial the better, but that's not all I'm interested in. Can be a bit confusing at times, but that's normal!

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